Financial Futures & Brand Realities
I had a lot of fun kicking off season 2 of the Brand Gurus podcast, sitting down with Bill Wreaks, founder of Gramercy Institute to explore the shifting dynamics of brand in financial services.We discussed who's leading the way in brand excellence across Fintech, Asset Management and Banking, the role of Al in reshaping strategy, and how global talent and regional power shifts are affecting brand approaches.This episode unpacks what's next for finance, brand trust, and community-led growth. Enjoy!Listen to this episode of Brand Gurus on any of the below:
Spotify: https://lnkd.in/epFeSiPH
Apple: https://lnkd.in/eXKGdspBhashtag#brandgurus
Read More
The shifting landscape of branding in sports
Sport is going through a massive transition right now, from shifting centres of gravity for the likes of golf and football/soccer, to the rise of women's sport, sustainability and data led hyper-personalisation. The next decade will set the foundations for the coming century. I really enjoyed sitting down with the vastly experienced Merrick Haydon as we unpacked what it all means for brands and fans alike. Enjoy!Listen to this episode of Brand Gurus on any of the below:
Spotify: https://lnkd.in/ekgKgjzF
Apple: https://lnkd.in/ePjeUy2A
Read More
The power of employer branding
Such a fantastic conversation to share with you between myself and a wonderful senior brand marketer, Tasha Johnson . We discussed what the new normal is for employees and the role brand has to play in defining that experience. Catch this episode of Brand Gurus on your preferred channel:
Spotify: https://lnkd.in/ezmQDnvQ
Apple: https://lnkd.in/ewckPX39
Read More
Technology x Customer Experience
Kick back and listen to 45 minutes of musings about the future of tech and customer experience between myself and Danny Somekh on the Brand Gurus podcast via your preferred channel:
Spotify: https://lnkd.in/e3xc9zpY
Apple podcasts: https://lnkd.in/e3ugSHFE
Read More